A former corporate communications strategist, Kevin Mudavadi, is a Ph.D. Candidate (ABD) at the Media School at Indiana University-Bloomington, IN, USA. His research primarily centers on the effects of disinformation and misinformation content on digital media platforms on individual decision-making. Additionally, he is intrigued by the relationship between journalistic roles and media perceptions among audiences, particularly in the context of misinformation and media trust. Kevin has researched various aspects, including media perception, disinformation, information disorder, and journalism, examining the contexts of Kenya and the United States. Kevin's dissertation investigates how media audiences and news media professionals perceive and assess journalism and media trust in Kenya, a decade after a national study delved into this phenomenon. The study acknowledges the limited exploration of various forces, including the widespread dissemination of dis/misinformation on social media platforms, the influence of Artificial Intelligence (AI) in journalism, the importance of news metrics, online harassment, job satisfaction post-COVID-19, and the declining levels of trust in the news. These forces are potential threats to journalism, legacy media, and democracy.