Ilhem Allagui is a Professor and the Director of the Journalism and Strategic Communication program at Northwestern University in Qatar. She graduated from Universit� de Montr�al-Canada (2006) with an MSc and a PhD in Communication Sciences. Northwestern scholar, Dr. Allagui conducts research at the intersection of strategic communication and new media adoption and its impact on economic and socio-political transformations. She authored Advertising in MENA Goes Digital (Routledge, 2019) and published reports, chapters, and peer-reviewed articles in top-ranked journals. She serves as the President of the International Media Management Academic Association (IMMAA) and chairwoman of its executive board. She is an editorial board member of the International Journal of Communication (ijoc.org) and Internet Histories (Taylor & Francis).