Samuel is a digital media scholar and computational social scientist who works at the intersection of technology and politics. His research interests revolve around the development of critical approaches to understanding how technology is impacting internet cultures in the Global South, which are changing politics. The idea that elections are controlled by a small group of professional campaigners, consultants, and tech giants who often write the frame is a central focus of his work. His research extends to the influence of social and political contexts on the interpretation of critical phenomena such as technology, democracy, mis/disinformation, and digital authoritarianism, which are distinct from global framings. Currently, Samuel is a postdoctoral researcher in the University of Johannesburg, and a Researcher with Media Cloud.