Homero Gil de Zuniga, Ph.D. in Politics at Universidad Europea de Madrid and Ph.D. in Mass Communication at University of Wisconsin, Madison, serves as Distinguished Research Professor at University of Salamanca where he directs the Democracy Research Unit (DRU), as Distinguished Professor of Media Studies at Pennsylvania State University, and as Senior Research Fellow at Universidad Diego Portales, Chile. In general, his work draws from theoretically driven research, aiming to shed an empirical social scientific light over how social media, algorithms, AI, and other technologies affect society. Relying on survey, experimental, and computational methods his work seeks to clarify the way we understand some of today's most pressing challenges for democracies. He has published several books and book chapters with prestigious academic publishers, including his latest (forthcoming) book Social Media Democracy Mirage with Cambridge University Press, and nearly 140 WoS/JCR indexed peer reviewed journal articles (i.e., Journal of Communication, Journal of Computer-Mediated Communication, Political Communication, Human Communication Research, New Media & Society, Communication Research, etc).Gil de Zuniga is recipient of the Pennsylvania State University Medal for Outstanding Achievement in Social and Behavioral Sciences, Fellow of the International Communication Association (ICA), Fellow of the United Nations Educational, Scientific and Cultural Organization (UNESCO), recipient of the Krieghbaum Under-40 Award at the Association for Education in Journalism & Mass Communication (AEJMC), has recently been identified as one of the most prolific scholars in Political Communication and Social Media 2008/2018 (Sierra & Rodriguez-Virgili, 2020), one of the most bridging and central node Communication scholars in Latin America (Segado-Boj et al., 2021), and recognized as Thomson Reuters Clarivate Journal of Citation Reports (JCR) Highly Cited Scholar in 2020 and 2022.