Prof. Eduardo Campos Pellanda, is a Graduate in Advertising at PUCRS (Pontificia Universidade Catolica do Rio Grande do Sul) in Porto Alegre, Brazil. He holds a Master and PhD in Media Communication at PUCRS and is a visiting Scholar at MIT-MEL, USA.He is Professor of Media Communication at PUCRS Famecos, a Member of the Graduate Program at Famecos PUCRS and Director of the research laboratory UBILAB which studies how mobile internet, sensors and new hardwares impact the way we get informed and socialize.He is also a Apple Distinguished Educators and Former Member of the Advisory Board Global Alliance for Media Innovation of World Association of Newspapers and News Publishers