IPIE Submission to the EU Commission: Political Advertising Regulation

The IPIE's recommendations to the EU Commission on its draft guidance are as follows:

• Recommendation 1: Clarify content creator coverage boundaries.
• Recommendation 2: Clarify intermediary service exemption scope.
• Recommendation 3: Acknowledge limitations of algorithmic detection systems.
• Recommendation 4: Promote standardization in political ad measurement and reporting.
• Recommendation 5: Strengthen content labelling standards.
• Recommendation 6: Enhance transparency notice implementation guidance.